MCHI appoints Jessica Burley as first chief executive

LONDON - MCHI, the full-service agency launched by CHI & Partners last year, has appointed Jessica Burley, the former National Magazine Company managing director, to the newly created role of chief executive.

Burley... new role
Burley... new role

Burley will join the agency later this year, with the brief to build it into what Johnny Hornby, the CHI founding partner, described as "a proper, big media business".

She will also look at ways of further expanding the MCHI brand overseas. The agency opened an office in Australia at the end of last year.

As a result of Burley's arrival, Tim Allnutt, the managing partner of MCHI, will take on a lead strategic role at the agency.

Burley had worked at NatMag, which publishes magazines including Cosmopolitan, Esquire and She, for almost eight years, taking on the role of managing director in November 2005.

She left the company in December last year, after missing out on the chief executive job, which was instead handed to Emap's French chief, Arnaud de Puyfontaine.

Burley has previously worked with CHI as a client, when it was appointed to handle the launch of Reveal in 2004.

Burley said: "The MCHI team has done a brilliant job in creating such a great proposition in a short space of time. Having spent my career in media, creating content is what I'm interesting in, and I hope to lend my experience to help MCHI progress further."

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