McKenzie comes to London for position at Delaney Fletcher

Delaney Fletcher Bozell has hired Steve McKenzie, the art director who originally created Peperami’s ’it’s a bit of an animal’ campaign.

Delaney Fletcher Bozell has hired Steve McKenzie, the art director

who originally created Peperami’s ’it’s a bit of an animal’

campaign.



McKenzie, who has just returned from a two-year stint as the creative

director of English language ads at Bates in Hong Kong, will partner

Mark Waldron, a copywriter at the agency.



McKenzie shot to fame in the early 90s when, together with his partner,

Jason Gormley, he dreamed up the animated Peperami sausage with a sense

of the macabre. The campaign won two silvers at Cannes. While at the

same agency, Still Price Lintas, the pair also won another silver at

Cannes, this time for their work on Batchelors mushy peas.



The Australian-born McKenzie began his career in advertising in

Melbourne, working first at Saatchi and Saatchi and then at DMB&B. In

1990, he headed for London where he teamed up with Gormley at Lintas.

The pair later moved to BMP DDB.



McKenzie said he had originally planned to return to Australia after his

spell in Hong Kong, but was lured back by the standard of advertising in

London: ’Even in Hong Kong, I could see that the best work was always

coming out of London,’ he said.



He added that he chose Delaney Fletcher because he felt the agency was

motivated: ’I think its a good agency, but it wants to grow even

more.



It is still hungry enough to want to take the next leap forward,’ he

said.



At the same time, Delaney Fletcher has also appointed a new account

director, Kate Whitehead, who joins from Ogilvy and Mather.



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