McLaren has released an online film to support the launch of its new 675LT supercar at the Geneva Motor Show this week. VCCP created the spot, which opens on slow-motion shots of the 675LT in the rain set against a haunting piano soundtrack. The music stops abruptly and the McLaren speeds off, as a dog barks and strains at his metal chains and the strapline "Power. A beautiful thing" appears. The work was written by John McLaughlin, art directed by Rob Ganguly and directed by Rob Chiu through HSI. Post-production was by Electric Theatre Collective.