McLaren "Power. A beautiful thing" by VCCP

McLaren has released an online film to support the launch of its new 675LT supercar at the Geneva Motor Show this week. VCCP created the spot, which opens on slow-motion shots of the 675LT in the rain set against a haunting piano soundtrack. The music stops abruptly and the McLaren speeds off, as a dog barks and strains at his metal chains and the strapline "Power. A beautiful thing" appears. The work was written by John McLaughlin, art directed by Rob Ganguly and directed by Rob Chiu through HSI. Post-production was by Electric Theatre Collective.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member