McVitie’s has taken its "sweeet" campaign to new heights for Christmas, releasing a TV ad that features kittens, puppies, a duckling and even a narwhal. Grey London created the spot, in which a family opens a box of Victoria biscuits and releases the pack of animals as Yazoo’s Only You plays in the background. The ad, which cost £1 million to make, will run until Christmas Day. McVitie’s has spent about £12 million in total on its "sweeet" campaign.
Assistant agency producer
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