McVitie’s has taken its "sweeet" campaign to new heights for Christmas, releasing a TV ad that features kittens, puppies, a duckling and even a narwhal. Grey London created the spot, in which a family opens a box of Victoria biscuits and releases the pack of animals as Yazoo’s Only You plays in the background. The ad, which cost £1 million to make, will run until Christmas Day. McVitie’s has spent about £12 million in total on its "sweeet" campaign.
Assistant agency producer
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE