McVitie's "Digestives nibbles" by Grey London

McVitie's kittens make a welcome return to TV screens in the latest episode of the confectionery brand's "Sweeet" campaign.

This time round, the cute British Blues turn up in an attempt to visually demonstrate the sensation of eating a McVitie’s Digestives Nibble.

The 30-second ad premieres on 5 September on SkyArts.

Credits

McVitie’s brand director
Agency
Creative director
Copywriter and art director
Content team
Agency producer
Planner
Media agency
MEC
Media planner
Production company
Director
Editor
Producer
Post-production
ETC
Audio post-production

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