Mead moves out of AMV's offices to end 25-year agency link

Peter Mead is moving out of Abbott Mead Vickers BBDO's offices amid

reports of a rift with BBDO's European chairman, Michael Baulk.

BBDO chiefs are known to have been unhappy at Mead's role in directing

the £8 million Mercedes account into the CDD start-up. But group

sources were this week stressing that this was unconnected to his exit.

"This isn't an eviction," one said.

"We were disgruntled over what happened but Mead was under no pressure

to leave," an insider said. "It's just that, as an Omnicom

vice-chairman, he has a role across a broader spectrum and there was a

feeling that it made no sense for him to remain inextricably linked with


David Abbott ended his involvement four years ago while Adrian Vickers

has kept an office at the agency.

Mead's exit ends his direct link with the agency he helped found 25

years ago.

His switch to another Omnicom office in London represents a further

break with its past by the UK's largest agency, while acknowledging his

broader role within AMV's Omnicom parent.


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