Meals4Midwives "Midwives deliver. So do we"

A group of creatives from Anomaly and BBC Creative made a campaign for the grassroots charity Meals4Midwives, which partners local restaurants to provide meals to overworked midwives during the Covid-19 crisis.

The colourful outdoor ads share messages such as, "Babies don’t pause for pandemics" and "Midwives need food babies too". 

It was created by Sarah Fox, Thorbjørn Kragh Liljegren, Mirjami Qin and Adam Reincke, with production by Anomaly London and Unreasonable Studios.