Thinkbox asks Sara Bennison, chief marketing officer, Nationwide Building Society, Tracey Follows, chief strategy and innovation officer at The Future Laboratory, and Rian Shah, managing partner, strategy at OMD UK, what it means to be a 21st century brand, fuelled by theories from three of this year’s IPA Excellence Diploma winners: Susanna Cousins, Scott Brenman and John Scott.
Adam Morgan, founder of eatbigfish, shares thoughts from his acclaimed new book A Beautiful Constraint, a guide for transforming limitations into opportunities.
Ben Page, CEO of Ipsos Mori, highlight the real and present dangers of letting poor research into the world and how you can spot it.
Finally, Thinkbox takes a closer look at the art of writing for TV, in conversation with Kate Stanners, global chief creative officer of Saatchi & Saatchi, and Peter Souter, chairman and chief creative officer of TBWA. The industry leaders discuss if new TV technology is changing the writing game and whether the worlds of TV programmes and ads can learn from each other.
9.30am – 9.40am Welcome to BigThink
Thinkbox’s marketing director, Andrew MacGillivray, will introduce the line-up for the morning.
9.40am – 10.10am A Beautiful Constraint
Adam Morgan, founder of eatbigfish, shares the key thoughts from his acclaimed new book ‘A Beautiful Constraint’, an inspiring yet practical guide for transforming limitations into opportunities.
10.10am – 11.20am 21st Century Brands
Three winners of this year’s IPA Excellence Diploma: Scott Brenman, group strategy director, MEC; Susanna Cousins, strategist, MEC and John Scott, strategy director, Drum – will tell us their beliefs about being a 21st century brand.
Their summaries will be followed by a debate with Sara Bennison, chief marketing officer, Nationwide Building Society, Mark Earls, Herdmeister of Herd Consultancy and Rian Shah, chief strategy officer at OMD UK, on what they think it means to be a 21st Century Brand. Chaired by Lindsey Clay, CEO of Thinkbox.
11.20am – 11.50am Break
11.50am – 12.10pm Soapbox
Ben Page, CEO of Ipsos Mori, will highlight the real and present dangers of letting poor research into the world and how to spot it – and stop it.
12.10pm – 12.55pm Creative Exchange
Kate Stanners, global chief creative officer of Saatchi and Saatchi and Peter Souter, chairman and chief creative officer of TBWA will be in conversation with Tess Alps, Chair of Thinkbox, on how the two creative worlds of TV programmes and TV ads are learning from and influencing each other.
1pm We’re done, farewell!
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