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How to measure what matters: WATCH

In the first of a six-part mini-series, brand marketer judges of the Marketing New Thinking Awards give their take on marketing effectiveness - how the challenge has evolved, what it demands today and why it's all about output over input.

Welcome to Campaign's  "The Marketers' New Thinking Guide:

How to thrive in transformational times".

Episode one: Output not Input.  Next up: Brand Body Language.

The Marketing New Thinking Awards are run in partnership with Sky Media.

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