MEC hires Balakrishnan for senior search post

LONDON - WPP's Mediaedge:cia has appointed Sumitra Balakrishnan as activation director on search for the agency's international Global Solutions division.

Activision Blizzard's DJ Hero: one of the accounts to be handled by Balakrishnan
Activision Blizzard's DJ Hero: one of the accounts to be handled by Balakrishnan

Balakrishnan joins MEC from WPP sibling Mindshare Worldwide, where she most recently worked on the Zurich account.

In her new role, she will work across MEC's Global Solutions clients, which include Paramount, Activision Blizzard and Sony Ericsson. She reports to Matt Adams, head of activation, Global Solutions.

Balakrishnan started her career at Esearchvision in France and has also worked as a digital specialist at Atlas Solutions, Neo@Ogilvy and Performics.

 

 

 

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