Jet2.com, the budget airline based at Leeds Bradford Airport, and its sister pack-age-holiday company Jet2-holidays have appointed MEC Manchester to their £11 million media account.
The agency will be responsible for driving awareness and customer acquisition for both brands across media, digital and paid search channels.
MEC Manchester’s appointment follows a competitive pitch, and Jet2.com and Jet2holidays become the agency’s biggest client. Carat Leeds used to hold the account and repitched for the business.
Gavin Forth, the head of marketing at Jet2.com and Jet2holidays, said: "MEC impressed us with its understanding of our proposition and commercial priorities."
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