MEC most shortlisted agency ahead of Campaign Media Awards

MEC is the most shortlisted agency in this year's Campaign Media Awards, which attracted a record number of entries.

Mark Cranmer... chair of judges
Mark Cranmer... chair of judges

With nine submissions in the final contest, MEC leads MediaCom with seven, MPG Media Contacts with six and Carat and OMD with five each. Media owner finalists include Telegraph Media Group, Turner Media Innovations and Guardian News & Media.

The winners across 12 categories plus the Media Campaign of the Year and the best sales teams in TV, digital, radio, outdoor, print and cross-media will be revealed at a ceremony at the Royal Horticultural Halls on Wednesday November 17.

A panel of 14 judges, chaired by the Isobar chief executive Mark Cranmer, sifted through a record 253 entries this year. See below for for full details of the shortlist. For more information about the awards evening, go to

Shortlisted entries for the Campaign Media awards 2010

Alcoholic drinks

Carat and Telegraph Media Group for Gordon's The Friday for Diageo

MPG Media Contacts for Peroni Nastro Azzurro - The Prada of Beer for Miller Brands

OMD UK for Carlsberg Team Talk for Carlsberg

ZenithOptimedia for Carling - One Day Delivery for Molson Coors

Automotive, Aerospace and Marine

MEC for The launch of the limited edition Pink 500 for Fiat Group Automobiles UK

MediaCom for Volkswagen Polo Timeless 50 for Volkswagen

Maxus for The Fleet for Fiat Professional

MPG Media Contacts for BAE Systems Real Advantage for BAE Systems

Fashion, Beauty and Healthcare

MediaCom for GSK - alli Launch for GSK

Starcom MediaVest Group for Makeover Break for Procter & Gamble

MediaCom for GSK - Cervical Cancer Vaccinations for GSK

MEC for Love that Mo for Wilkinson Sword

OMD UK for Rimmel mobile make up mate for Coty

Financial, Corporate & Utilities

Carat for British Gas Swimming for British Gas

ZenithOptimedia for Load & Go for O2/Telefónica

MediaCom for NatWest iPhone App for NatWest

MindShare for First Direct for First Direct

MPG Media Contacts for EDF Energy Green Britain Day for EDF Energy

Carat for Santander Abbey Student for Santander

Grocery, Soft Drinks & Household

PHD for IRN-BRU BRU-zil for AG Barr

Vizeum UK for Glaceau Vitaminwater for Coca-Cola

UM London for FRijj for Dairy Crest

OMD UK for Doritos KoA for Walkers

MediaCom for Mars Chocolate - Twix for Mars Chocolate

IT & Consumer Durables

UM London for Bing Breaks for Microsoft

Guardian News & Media for Guardian Eyewitness with Canon for Canon

UM London for Scribd for Microsoft

Bauer Media for Bauer Media & Blackberry for Blackberry

M2M for Giving the standard TV break 'the smart finger' for Hewlett-Packard

Manning Gottlieb OMD for M.A.G 'Masterminding a Civil War' for PlayStation

Media & Entertainment

Global Radio for Xbox Lips Number One Hits for Microsoft

Manning Gottlieb OMD for Supernatural 'Lucifer is Coming' for Virgin Media TV

IPC Media for Sky Christmas Channel for BSkyB - Sky Movies HD

MEC for Britain's Best Brain for Nintendo UK

Global Radio for The Sunday Times - For all you are on Classic FM for The Sunday Times

MPG Media Contacts for CBBC: Tracy Beaker Returns for BBC

OMD UK for Derren Brown: The Events for Channel 4

Public Sector & Charities

MEC for Smokefree Generation for Department of Health

Carat for Royal Navy Engineers for COI / Royal Navy

MEC for Teen Road Safety for Transport for London

MEC for Best in Class: nudging teacher recruitment to record levels for Training & Development Agency for Schools (TDA)

MediaCom for Metropolitan Police Trident for Metropolitan Police

Retail & Home Shopping

Arena Quantum for Domino's Pizza: A Social Success for Domino's Pizza

MEC for Morrisons Let's Grow for Morrisons

Turner Media Innovations for Mattel

Vizeum UK for Movies for Juniors for

MindShare for Homebase

OMD UK for McDonald's Favourites for McDonald's

Travel & Leisure

M2M for The Enchanted Palace for Historic Royal Palaces

MindShare for Nike

MindShare for Nike GRID for Nike

ZenithOptimedia for Sunday League TV Stars for Puma

MCHI for From passive spectator to passionate fan for Betfair

Guardian News & Media for Guardian News & Media partnership with Visit England for Visit England

Best Total Communications Programme

MEC for Morrisons Let's Grow for Morrisons

Carat for British Gas Swimming for British Gas

MEC for Best in Class: nudging teacher recruitment to record levels for Training & Development Agency for Schools (TDA)

MPG Media Contacts for EDF Energy Green Britain Day for EDF Energy

Telegraph Media Group for Gordon's Gin for Diageo

PHD for Wispa Gold launch for Cadbury

Best Use of Research

MediaCom for Real World Money

Yahoo! for Yahoo! Digital Memories for Yahoo!

Radio Advertising Bureau for RadioGauge

Omnicom Media Group for Tapping into the Powerhouse of Digital Ethnic Communities for Research available to all OMG clients

MPG Media Contacts for The BBC Media Rocket Simulator for BBC

Starcom MediaVest Group for SpaceID

TV Sales Team of the Year

Channel Five

Turner Media Innovations

Digital Sales Team of the Year



Micosoft Advertising

News International

Radio Sales Team of the Year

Absolute Radio


Global Radio

Outdoor Sales Team of the Year

Clear Channel



Print Sales Team of the Year

News International

Metro Newspaper



Cross Media Sales Team of the Year

Global Radio

Telegraph Media Group

Bauer Media


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