At a glittering ceremony presented by Lauren Laverne at the Hilton Park Lane Hotel in London tonight, PHD and Talon also went home with Media Campaign of the Year for "the Oreo eclipse" for Mondelez International.
MEC won gongs in the Financial, Corporate and Utilities and the Chairman’s Awards for Innovation for "how a radiator key unlocked a whole new market" for HomeServe; The Bloomberg Data and Creativity Award for "sugar accumulator" for Public Health England; and Best Use of Research for "the fomometer" for Netflix.
Channel 4 Sales won TV Sales Team of the Year for the second year running. Outdoor Sales Team of the Year went to Primesight, and Tech and Mobile Sales Team of the Year was awarded to Facebook.
Global landed Audio Sales Team of the Year, and Metro scooped Magazine and News Brands Sales Team of the Year.
Full list of winners by category:
|Category||Company||Project Name||Client Company|
|Alcoholic drinks||Vizeum||Dream Goal||AB InBev / Budweiser|
|Fashion, Beauty and Healthcare||Twitter UK||#LiveTrends||Topshop|
|Financial, Corporate & Utilities||MEC||How a Radiator Key unlocked a whole new market||HomeServe|
|Grocery, Soft Drinks & Household||PHD and Talon||The Oreo Eclipse||Mondelez International / Oreo|
|Media & Entertainment||Rocket||The Most Ridiculously Honest Media Campaign Ever||UKTV / Dave Gorman: Modern Life is Goodish|
|Public Sector & Charities||Maxus||Every Man Remembered||Royal British Legion|
|Public Sector & Charities||OMD UK||Flaw in the Law||NSPCC|
|Retail & Home Shopping||Arena Media||Domino's Pizza Legends||Domino's Pizza|
|IT & Consumer Durables||PHD||Touch to See||Canon|
|Transport||Carat||CCS and BARB Programme Index||Vauxhall|
|Travel & Leisure||OMD UK||A world first on the world's largest ship||Royal Caribbean / Allure of the Seas|
|The Bloomberg Data & Creativity Award||MEC||Sugar Accumulator||Public Health England / Change4Life|
|Best International Media Campaign||Facebook and OMD||McDonald's & Facebook: FryFutbol||McDonald's|
|Best Use of Branded Content||Vizeum||Dream Goal||AB InBev / Budweiser|
|Best Use of Research||MEC||The Fomometer||Netflix|
|Best Total Communications Programme||PHD and Talon||The Oreo Eclipse||Mondelez International / Oreo|
|Audio Sales Team of the Year||Global||Global Media and Entertainment Sales Team|
|Magazine & News Brands Sales Team of the Year||Metro||Metro Sales Team|
|Outdoor Sales Team of the Year||Primesight||Results Are Our Culture|
|Tech & Mobile Sales Team of the Year||Tech & Mobile Sales Team of the Year|
|TV Sales Team of the Year||Channel 4 Sales||Channel 4 - TV Sales Team of the Year|
|Chairman's Awards for Innovation||MEC||How a Radiator Key unlocked a whole new market||HomeServe|
|Media Campaign of the Year||PHD and Talon||The Oreo Eclipse||Mondelez International / Oreo|
|Campaign Media Awards - Media Agency of the Year||MEC|