Media: AA set for Virgin Radio 'fuel' work

AA Car Insurance is to sponsor a 'Free fuel Monday' slot on the Virgin Radio breakfast show hosted by Christian O'Connell.

The promotion, which offers listeners the chance to win petrol vouchers, comes at a time of rising fuel prices.

Ads will air on Virgin Radio throughout the weekend encouraging listeners to register online at a dedicated microsite.

Virgin Radio, which was recently acquired by TIML, is investing £15m in building its business. A new name for the station is expected to be unveiled soon.

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