MEDIA ANALYSIS: MYSTERY CV

1975: Takes his first job as an airtime buyer at Benton & Bowles, under the legendary Derrick Southon and Ray Morgan

1975: Takes his first job as an airtime buyer at Benton & Bowles,

under the legendary Derrick Southon and Ray Morgan



1979: Switches sides to join Scottish TV as group head



1980: Reverse switch back to B&B as head of media planning



1986: Joins hotshop creative agency Bartle Bogle Hegarty as head of

media



1991: Surprises adland by picking up plum job as managing director of a

broadcast media owner



1997: Shocks adland by landing chief executive’s job with the UK’s

biggest commercial broadcaster



Question: Am I David Mansfield of Capital Radio, Richard Eyre of ITV or

David Elstein of Channel 5?



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