MEDIA ANALYSIS: MYSTERY CV

1980: Starts career in marketing for US company General Mills

1980: Starts career in marketing for US company General Mills



1982: Becomes youngest-ever US marketing manager of Pepsi Cola



1984: Promoted to head of UK marketing for Pepsi



1986: Joins Virgin Communications as assistant to chairman Robert

Deveraux



1990: Managing director of Soho post-production house Rushes



1993: Rescues the disastrous launch of Virgin Radio



1998: Becomes chief executive of a media group with interests in radio

and TV, which is currently in the throes of takeover talks.





Am I John Pearson of Virgin Radio, David Campbell of Ginger Media or

Richard Wheatly of Golden Rose?



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