Media Analysis: Mystery CV

1980 Sales assistant with HTV

1980 Sales assistant with HTV

1983 Moves across to sample agency life as a TV buyer with Hedger

Mitchell Stark

1990 Founder and broadcast director of Initiative Media. Responsible for

Unilever budget

1993 Launches programming unit for Initiative, providing

advertiser-supplied programming

1995 Quits to launch TV channel

1997 Launches weekend-only cable channel aimed at teenagers. Major ITV

broadcaster buys stake

2000 Channel goes seven days a week and repositions itself as a

clubber’s channel

Question Am I Robert Ditcham of Rapture, Tess Alps of Drum PHD or Nick

Brien of Open?


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