Media Analysis: Mystery CV

1987: Takes job as sales executive at VNU Magazines

1987: Takes job as sales executive at VNU Magazines



90s: Becomes media buyer at 20/20 Media, working on business such as

Chrysler and Seiko



1993: Moves to Mediastar as media group head, running the Citroen

account



1994: Moves to media owner side by joining giant computer publisher IDG.

Sets up IDG Marketing Services



1998: Becomes managing director of Sunday Business. Ad revenue and copy

sales reach all-time highs



2000: Becomes latest high-profile old-media hand to join new-media

goldrush as chief executive of major internet portal





Am I Andy Hart of Ask Jeeves, Jerry Glover of Yahoo! or Hugo Drayton of

Handbag.com?



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