MEDIA AWARDS 1999: Best One-Off Stunt

WINNER

Title: Multiple Sclerosis Society - MS Week

Media Agency: Saatchi & Saatchi

Media Director: Ron Mudge

Media Planner: Andrew Mortimer

Creative Agency: Saatchi & Saatchi

Creative Director: Dave Droga

Account Director: Harry Corsham

Account Planner: Elayne Read

Client: Multiple Sclerosis Society

Brand/Product: MS Week

Marketing Director: Ken Walker

COMMENDATION

Title: Channel 5

Media Agency: Walker Media

Media Director: Phil Georgiadis

Account Director: Nicki Hare

Creative Agency: Walsh Trott Chick Smith

Creative Directors: Dave Trott, Gordon Smith

Account Director: Kier Cooper

Account Planner: Murray Chick

Client: Channel 5

Brand/Product: Football

Marketing Director: Jim Hytner

Head of Marketing: David Bainbridge

COMMENDATION

Title: Vanish Stain Removal and Monica Lewinsky

Media Agency: BMP OMD

Media Director: Niall Hegarty

Media Planner: Rob Smithson

TV Buying Director Peter Belkin

Creative Agency: WCRS

Account Director: Toby Pschor

Client: Benckiser

Brand/Product: Vanish Tablets

Marketing Director: Keith Edwards

Media/Brand Manager: Nevine El-Warracky

MULTIPLE SCLEROSIS SOCIETY - MS WEEK

Saatchi & Saatchi truly broke new ground this spring by persuading The

Independent to allow it to manipulate the paper’s editorial for

advertising purposes. In a bid to echo the disruption caused by MS, the

agency scrambled an entire page of foreign news editorial, following it

with the original page and a reveal for the MS Society. The impact of

the stunt was enhanced further by being featured on both BBC Breakfast

News and Sky News, effectively doubling the advertisement’s exposure. An

inspirational idea producing a true media first.

CHANNEL 5

You have to respect the gall of Walker Media which used the BBC’s own

football coverage to promote a rival match appearing simultaneously on

Channel 5. By buying revolving perimeter sites C5 successfully persuaded

92,000 viewers to switch from the BBC match.

VANISH STAIN REMOVAL AND MONICA LEWINSKY

BMP OMD’s quick media buying and eye for a stunt generated extensive

amounts of PR, and an estimated 10 million sniggering viewers, for

Benckiser’s Vanish In Wash Stain Remover slot during Channel Four’s

Equinox interview in which Jon Snow quizzed Monica Lewinsky about her

infamously stained dress.