MEDIA AWARDS 1999: Best Sponsorship

WINNER
Title: Scalextric (Boyz Night In)
Media Agency: Western International Media
Managing Director: Mike Tunnicliffe
Media Group Manager: Simon Burgess
Client: Hornby Hobbies
Brand/Product: Scalextric
Marketing Director: Tim Nabbs
COMMENDATION
Title: Volkswagen sponsorship of Sport on 4
Media Agency: BBJ
Media Director: Tim Elton
Head Of Sponsorship: Richard Brinkman
Creative Agency: Channel 4
Creative Director: Ceri Evans
Client: Volkswagen (UK)
Brand/Product: Generic/GTi
Marketing Director: Chris Craft
Marketing & Communications Manager: Louise Mather
COMMENDATION
Title: Nestle Birthday Club
Sponsorship Agency: BroadMind
Business Director: Andrew Lord
Account Manager: Adrienne Maidment
Creative Agency: Cartoon Network
Marketing & Promotions Manager: Jennifer Burgos
Sponsorship & Promotions Manager: Daniel Salem
Client: Nestle
Brand/Product: Nestle Corporate
Media Manager: David Jarvis

WINNER

Title: Scalextric (Boyz Night In)

Media Agency: Western International Media

Managing Director: Mike Tunnicliffe

Media Group Manager: Simon Burgess

Client: Hornby Hobbies

Brand/Product: Scalextric

Marketing Director: Tim Nabbs

COMMENDATION

Title: Volkswagen sponsorship of Sport on 4

Media Agency: BBJ

Media Director: Tim Elton

Head Of Sponsorship: Richard Brinkman

Creative Agency: Channel 4

Creative Director: Ceri Evans

Client: Volkswagen (UK)

Brand/Product: Generic/GTi

Marketing Director: Chris Craft

Marketing & Communications Manager: Louise Mather

COMMENDATION

Title: Nestle Birthday Club

Sponsorship Agency: BroadMind

Business Director: Andrew Lord

Account Manager: Adrienne Maidment

Creative Agency: Cartoon Network

Marketing & Promotions Manager: Jennifer Burgos

Sponsorship & Promotions Manager: Daniel Salem

Client: Nestle

Brand/Product: Nestle Corporate

Media Manager: David Jarvis



SCALEXTRIC (BOYZ NIGHT IN)



Congratulations go to Western International Media for capitalising on

what we’ve all suspected for years - that Scalextric is not only bought

by dads, but very much bought for them. By switching the focus of its

media deployment away from the children’s market and focusing instead on

Scalextric’s innate brand equity with 25- to 44-year-old dads, Western

helped to halt a long-term sales decline through sponsorship of an

evening of nostalgic male programming on Channel 5. What makes Western’s

initiative unique is the way it chose, in the absence of any suitable

existing editorial property, to sponsor a period of time where it could

work alongside the broadcaster to determine content sympathetic to the

brand. The resulting ’Boyz Night In’, transmitted on 2 December,

comprised an evening of foul language and 70s car chases.





VOLKSWAGEN SPONSORSHIP OF SPORT ON 4



In a bid to give an impression of excitement and dynamism to the VW

brand, BBJ negotiated sponsorship of all Channel 4’s sporting coverage

with the creation of Sport on 4, providing a consistent brand presence

throughout the year among an elusive, discerning and light segment of TV

viewers.





NESTLE BIRTHDAY CLUB



This May’s relaunch of the Nestle Birthday Club, featuring four

distinctive regular advertising spots on the Cartoon Network and

associated mailings, produced 9,000 new members within three months, and

significantly improved awareness of Nestle and its primary brands among

children and mums.



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