MEDIA AWARDS 1999: Ideas to recognise and reward

Being chairman of the Campaign Media Awards is a rare treat. The opportunity to cajole and direct our distinguished panel of judges was too good to miss. I think I can speak unreservedly for the judges in saying that we all enjoyed reading the 128 entries across nine categories and, while in one or two categories clear winners rapidly emerged, in others it was far from clear cut and heated debated ensued.

Being chairman of the Campaign Media Awards is a rare treat. The

opportunity to cajole and direct our distinguished panel of judges was

too good to miss. I think I can speak unreservedly for the judges in

saying that we all enjoyed reading the 128 entries across nine

categories and, while in one or two categories clear winners rapidly

emerged, in others it was far from clear cut and heated debated

ensued.



I, of course, regularly found myself reminding the judges that we were

single-mindedly aiming to recognize and reward media ideas that made a

difference. In this Awards book I am sure that the media and marketing

professionals among you will readily recognise the winners. However,

like all awards, many entries remain the unsung heroes of our industry

and remind me why I enjoy being in the media industry. There are many

ways of making a difference, some small, some large and really powerful

ones are sustainable.



The ’Best One-Off Stunt’ category was the greatest fun. Many of these

entries generated PR value way beyond the core idea and left us wishing

that we had come up with them! The ’Best Use of Mixed Media’ category

attracted the most entries and the winner was hotly contested. However

the categories of ’New Media’ and ’International’ were not so

star-studded.



New media, in particular, demonstrated that as an industry we have some

way to go in effectively embracing these new and fast-emerging

communication channels. Anyone already thinking of work they would like

to enter in 2000 would be well advised to remember that these are media

ideas awards and not web design/architecture awards.



One last piece of advice. If the media idea is not readily identified as

making a difference no amount of support material will prop up the

entry.



Congratulations to all the winners. The judges were hugely

impressed!



THE JUDGES LEFT TO RIGHT

Sep Riahi

VP Business Development

Lastminute.com

Mike Ironside

Managing Director

The Mail on Sunday

Fru Hazlitt

Sales Director

Capital Advertising

Dianne Thompson

Commercial Operations Director

Camelot Group

Simon Marquis

Managing Director

Zenith Media

Carolyn McCall

Deputy Managing Director

The Guardian & The Observer Christine Walker

Managing Partner

Walker Media

Marc Mendoza

Managing Director

Mediapolis

Nick Shepherd

General Manager

Coffee & Food, Kraft Jacobs Suchard UK

Elisabeth Murdoch

Managing Director Sky Networks, BSkyB

Graham Bednash

Managing Partner Michaelides & Bednash.



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