Media Awards 2004: The Royal Mail Award - Best Total Communications Programmme

WINNER

Title: Fly Eurostar

Media agency: Manning Gottlieb OMD

Media director: John Gittings

Account director: Glyn Shadwell

Creative agency: TBWA\London

Creative directors: Clive Pickering, Neil Dawson

Account planner: Michael Davidson

Marketing director: Greg Nugent

Client: Eurostar

Brand/product: Rail Link 1 - Fly Eurostar

Media/brand manager: Catherine Sharp

No-frills airlines were eating into its market share, but Eurostar had the chance to reverse its fortunes with the launch of its high-speed rail link. Using "Fly Eurostar" as the central message, Manning Gottlieb OMD used outdoor as the primary medium. Titled 96-sheets, illuminated special builds and a mock runway at London's Waterloo station supported the creative theme. Eurostar also borrowed The Daily Telegraph cartoon Alex for its own series, which was published and promoted online. The campaign's success led to £4.8 million of incremental revenue.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content