Feature

Media Awards 2010: Finalists

ALCOHOLIC DRINKS
Title: Peroni Nastro Azzurro - The Prada Of Beer
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Emma Sergeant
Account director/media planner: Kate Cox
Creative agency: The Bank
Creative director: Lindsay Powell
Account director Kate Cox
Account planner: Lucy McCarthy
Client: Miller Brands
Brand/product: Peroni
Marketing director: John Littleton
Media/brand manager: Karen Raglione-Hall

Title: Carlsberg Team Talk
Duration period: 1 February 2010-27 June 2010
Media agency: OMD UK
Media director: Graeme Adams
Account directors/media planners: Simon Taylor, Richard Maisey
Creative agency: Saatchi & Saatchi
Creative directors: Paul Silburn, Kate Stanners
Account director: Peter Lovatt
Account planner: Martin Smith
Client: Carlsberg
Brand/product: Carlsberg
Marketing director: Darran Britton
Media/brand managers: Paul Davies, Ifan Jenkins, Erin Hoskisson

Title: Carling - One Day Delivery
Duration period: 11 June 2010-12 June 2010
Media agency: ZenithOptimedia
Media director: David Grainger
Account director/media planner: Laura Davey
Creative agency: Beattie McGuinness Bungay
Creative: director n/s
Account director: Laura Davey
Account planner: n/s
Client: Molson Coors
Brand/productL Carling
Marketing director: Martin Coyle
Media/brand manager: Annette Middleton

AUTOMOTIVE, AEROSPACE AND MARINE
Title: Polo Timeless 50
Duration period: n/s
Media agency: MediaCom
Media director: Luke Bozeat
Account directors/media planners: Daniel Wood, Faye Turner, Ryan De Cruz
Creative agencies: DDB, Tribal DDB
Creative director: n/s
Account directors: Mark Brennan, Faye Turner
Account planner: Georgia Challice
Client: Volkswagen UK
Brand/product: Volkswagen Polo
Marketing director: Rod McLeod
Media/brand manager: Sarah Clayton-Jones

Title: The Fleet
Duration period: 1 March 2010-31 October 2010
Media agency: Maxus
Media director: Graeme Matthews
Account director/media planner: Patrick Lindon
Creative agency: Krow Communications
Creative director: John Quarrey
Account director: John Gallagher
Account planner: John Gallagher
Client: Fiat Group Automobiles
Brand/product: Fiat Professional
Marketing director: Gerry Clarke
Media/brand manager: Paul Godden

Title: BAE Systems Real Advantage
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Patrick Melville
Account director/media planner: Simon Jenkins
Creative agency: Y&R
Creative director: n/s
Account director: Simon Jenkins
Account planner: Nick Fokes
Client: BAE Systems
Brand/product: Defence Manufacturers
Marketing director: Charlotte Lambkin
Media/brand manager: Annette Meadows

FASHION, BEAUTY AND HEALTHCARE
Title: Cervical Cancer Disease Awareness Campaign
Duration period: Jan 2010-March 2010
Media agency: MediaCom
Media director: Andrew Niven
Account director/media planner: Carly Bolding
Creative agency: n/s
Creative director: n/s
Account director: Carly Bolding
Account planner: n/s
Client: GlaxoSmithKline
Brand/product: Cervarix
Marketing director: Amy Grey
Media/brand manager: Helena Bate

Title: Love that Mo
Duration period: 19 October 2009-ongoing
Media agency: MEC
Media director: Beatrice Boue
Account director/media plannerL Mark Brennan
Creative agency: JWT
Creative director: Paul Kehoe
Account director: Mark Brennan
Account planner: Richard Cottingham
Client: Wilkinson Sword
Brand/product: Quattro Titanium Precision
Marketing director: Elizabeth McGregor
Media/brand manager Wibke Stoffers

Title: Rimmel Mobile Make-up Mate
Duration period: July 2009-May 2010
Media agency: OMD UK
Media director: Adam Skinner
Account director/media planner: Andrew Wynd
Creative agency: MIG
Creative director: Tim Dunn
Account director: Tim Dunn
Account planner: n/s
Client: Coty
Brand/product: Rimmel
Marketing director: Chris Evans
Media/brand manager: Natalie Moon

FINANCIAL, CORPORATE AND UTILITIES
Title: Load & Go
Duration period: 24 August 2009-September 2009
Media agency: ZenithOptimedia
Media director: Hamid Habib
Account director/media planner: Hannah Lury
Creative agency: The Outfit
Creative director: Charlie Reed
Account director: Hannah Lury
Account planner: Niall Murdoch
Client: O2/Telefonica
Brand/product: Load & Go
Marketing director: Richard Murfitt
Media/brand manager: Will Kemble-Clarkson

Title: NatWest iPhone App Launch
Duration period: November 2009-January 2010
Media agency: MediaCom
Media director: Matt McNeil
Account directors/media planners: Leon Ho, Abby Ireton
Creative agency: M&C Saatchi
Creative director: Mark Goodwin
Account director: Toby Aldred
Account planner: John Clark
Client: RBS Retail
Brand/product: NatWest iPhone app
Marketing director: Richard Blyth
Media/brand manager: Petra Cameron

Title: First Direct Live
Duration period: September 2009-ongoing
Media agency: Mindshare
Media director: David Walsh
Account director/media planner: Farhann Cachra
Creative agencies: JWT, MadeByPl, Precis
Creative director: n/s
Account director: Farhann Cachra
Account planner: n/s
Client: First Direct
Brand/product: First Direct
Marketing director: Natalie Cowen
Media/brand manager: n/s

Title: EDF Energy Green Britain Day
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Kelly Parker
Account director/media planner: Kate Cox
Creative agency: Euro RSCG
Creative director: Gerry Moira
Account director: Kate Cox
Account planner: Cameron Hughes
Client: EDF Energy
Brand/product: Team Green Britain
Marketing director: Martin Stead
Media/brand manager: Steph Douglas

Title: Santander Abbey Students
Duration period: 5 August 2009-30 September 2009
Media agency: Carat
Media director: Gareth Allen
Account director/media planner: Chris Kelly
Creative agency: Altogether Digital
Creative director: n/s
Account director: Sarah Hobson
Account planner: Daniel Britton
Client: Santander
Brand/product: Student Banking
Marketing director: Keith Moor
Media/brand manager: Russell Graham

GROCERY, SOFT DRINKS AND HOUSEHOLD
Title: Glaceau Vitaminwater
Duration period: 15 June 2009-26 July 2009
Media agency: Vizeum/Posterscope
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: Coca-Cola GB
Brand/product: Glaceau Vitaminwater
Marketing director: Kathryn Sleight
Media/brand manager: Phillipa Cassey

Title: FRijj
Duration period: August 2009-May 2010
Media agency: Universal McCann
Media directors: Ben Reilly, Phil Cresswell
Account director/media planner: Alice Pott
Creative agencies: Grey Creative, Duke & Earl Production
Creative director: n/s
Account director: Alice Pott
Account planner Ollie Gilmore
Client: Dairy Crest
Brand/product: Frijj
Marketing director: n/s
Media/brand manager: n/s
Title: Doritos King of Ads
Duration period: 1 March 2010-5 July 2010

MEDIA AGENCY OMD UK
Media director: Jon Ghazi
Account director/media planner: James Campbell
Creative agencies: OMD Fuse, Abbott Mead Vickers BBDO
Creative director: n/s
Account director: James Campbell
Account planner: n/s
Client: PepsiCo UK
Brand/product: Doritos
Marketing director: Greg Lyons
Media/brand manager: Pete Charles

Title: Twix Shares A Cuppa With The Nation
Duration period: August 2009-October 2009
Media agency: MediaCom
Media director: Oliver Seares
Account director/media planner: Rebecca Parrott
Creative agency: TBWA
Creative director: Lee Tan
Account director: David Frymann
Account planner: David Frymann
Client: Mars
Brand/product: Twix
Marketing director: Angela Willmott
Media/brand manager: Samuel Fielding

IT AND CONSUMER DURABLES
Title: Guardian Eyewitness In Association With Canon
Duration period: May 2010-ongoing
Media agency: PHD Media
Media director: Toby Nettle
Account director/media planner: n/s
Creative agency: Guardian
Creative director: Jonathan Moore
Account director: n/s
Account planner: n/s
Client: Canon
Brand/product: 60D
Marketing director: Rebecca Etheridge
Media/brand manager: n/s

Title: Scribd
Duration period: November 2009-April 2010
Media agency: Universal McCann
Media director: Alan King
Account director/media planner: Simon Reip
Creative agency: n/s
Creative director: n/s
Account director: Alan King
Account planner: Simon Reip
Client: Microsoft
Brand/product: Microsoft Office
Marketing director: Alison Masters
Media/brand manager: Celine Naude

Title: Bauer Media: Kiss 100 Breakfast Show With BlackBerry
Duration period: 19 April 2010-ongoing
Media agency: Starcom
Media director: Amice Lock
Account directors/media planners: Scott Magee, Laura Nixon
Creative agency: Leo Burnett
Creative director: n/s
Account director: Ed Richards
Account planner: n/s
Client: Research In Motion
Brand/product: BlackBerry BBM
Marketing director: Brian Bloomer
Media/brand manager: Christina Armstrong

Title: Giving The Standard TV Break 'The Smart Finger' Hewlett-Packard
Duration period: n/s
Media agency: M2M
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: n/s
Brand/product: n/s
Marketing director: n/s
Media/brand manager: n/s

Title: Sony PlayStation M.A.G - Masterminding a Civil War
Duration period: 20 December 2009- 31 January 2010
Media agency: Manning Gottlieb OMD
Media director: Michael Florence
Account directors/media planners: Julian Leeper, Dan Van Leeuwen
Creative agency: n/s
Creative director: n/s
Account directors: Julian Leeper, Dan Van Leeuwen
Account planner: n/s
Client: PlayStation UK
Brand/product: M.A.G (Massive Action Game)
Marketing director: Alan Duncan
Media/brand manager: Adam Boita

MEDIA AND ENTERTAINMENT
Title: Sky Movies Christmas Channel
Duration period: 27 October 2009-31 December 2010
Media owner: IPC Media
Media directors: Lisa Batty, Darren Davidson
Account director/media planner: Holly Kemp
Creative agency: IPC Media
Creative director: n/s
Account director: Holly Kemp
Account planner: n/s
Client: BSkyB
Brand/product: Sky Movies
Marketing director: Naomi Gibney
Media/brand manager: Anna Perkins

Title: Britain's Best Brain
Duration period: 26 October 2009-ongoing
Media agency: MEC
Media director: James Atherton
Account director/media planner: Helen Walker
Creative agency: Karmarama
Creative director: Alex Brown
Account director: Helen Walker
Account planner: Daniel Lipman
Client: Nintendo UK
Brand/product: Nintendo DS
Marketing director: Dawn Paine
Media/brand manager: James Honeywell

Title: The Sunday Times - For All You Are On Classic FM
Duration period: 1 November 2009-1 January 2010
Media agency: Mindshare
Media director: n/s
Account director/media planner: n/s
Creative agency: Global Radio
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: News International
Brand/product: The Sunday Times
Marketing director: n/s
Media/brand manager: Charlie Newbury

Title: CBBC: Tracy Beaker Returns
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Emerson Bramwell
Account director/media planner: Emerson Bramwell
Creative agency: Red Bee
Creative director: n/s
Account director: Emerson Bramwell
Account planner: n/s
Client: BBC
Brand/product: CBBC
Marketing director: Kelly Turner
Media/brand manager: Hannah Wren

Title: Derren Brown: The Events
Duration period: July 2009-September 2009
Media agency: OMD UK
Media director: Adam Skinner
Account director/media planner: Garrett O'Reilly
Creative agency: 4Creative
Creative director: Tom Tagholm
Account director: Olivia Browne
Account planner: n/s
Client: Channel4
Brand/product: Derren Brown
Marketing director: Rufus Radcliffe
Media/brand manager: Charlie Palmer

PUBLIC SECTOR AND CHARITIES
Title: Royal Navy Engineers Recruitment Campaign
Duration period: 21 October 2009-30 November 2009
Media agency: Carat
Media director: Joe Molony
Account director/media planner: Jessica Haworth
Creative agency: Marvellous
Creative director: Mark Angell
Account director: Jessica Haworth
Clients: COI, Royal Navy
Brand/product: Royal Navy Engineers Shortage
Marketing director: Liz Ridgway
Media/brand manager: Lt Cdr Lee Thorne (CNR)

Title: Teen Road Safety
Duration period: 11 May 2009
Media agency: MEC
Media director: Dan Friel
Account director/media planner: Helen Walker
Creative agency: M&C Saatchi
Creative director: n/s
Account director: Helen Walker
Account planner: Cressida O'Shea
Client: TfL
Brand/product: Teen Road Safety
Marketing director: Miranda Leedham
Media/brand manager: Lisa Belloni

Title: Best In Class: Nudging Teacher Recruitment To Record Levels
Duration period: 1 April 2009-ongoing
Media agency: MEC
Media director: James Caig
Account director/media planner: n/s
Creative agency: DDB
Creative director: n/s
Account planner: Dom Boyd
Client: Training & Development Agency for Schools
Brand/product: Teacher Recruitment
Marketing director: Mike Olson
Media/brand manager: Simon Nutt

Title: Metropolitan Police Trident
Duration period: 28 September 2009-30 October 2009
Media agency: MediaCom
Media director: Andy Walsh
Account director/media planner: Duncan Snowden
Creative agency: Abbott Mead Vickers BBDO
Creative directors: Steve Jones, Martin Lorraine
Account director: Claire Best
Account planner: Tom White
Client: Metropolitan Police
Brand/product: Operation Trident
Marketing director: Stephanie Day
Media/brand manager: Vicqui Viney

RETAIL AND HOME SHOPPING
Title: Mattel
Duration period: March 2010-December 2010
Media agency: Carat
Media director: Adrian English
Account director/media planner: David Liddiard
Creative agency: In-house
Creative director: Turner Media Innovations
Account director: Elizabeth Anya-Eguna
Account planners: Dan Mogridge, Carly Wilkes
Client: Mattel
Brand/product: Hot Wheels
Marketing director: Simon Williams
Media/brand manager: Simon Williams

Title: Woolworths.co.uk - Movies For Juniors
Duration period: July 2009-December 2009
Media agency: Vizeum
Media director: Richard Friar
Account director/media planner: Zoe Schmid
Creative agency: Brooklyn Brothers
Creative director: n/s
Account director: Jackie Stevenson
Account planner: George Bryant
Client: Shop Direct
Brand/product: Woolworths.co.uk
Marketing director: Matthew Jacques
Media/brand manager: n/s

Title: Homebase 'Transforming The Nation'
Duration period: n/s
Media agency: Mindshare
Media director: Simon Lonsdale
Account director/media planner: Henrietta Bridgman
Creative agency: Leo Burnett
Creative director: n/s
Account director: Henrietta Bridgman
Account planner: Catherine Mangan
Client: Homebase
Brand/product: Peak Campaign
Marketing director: Ajay Kavan
Media/brand manager: Rebecca Brook

Title: McDonald's Favourites
Duration period: October 2009-December 2009
Media agency: OMD UK
Media director: Andrew Lloyd
Account director/media planner: n/s
Creative agency: Leo Burnett
Creative director: Jonathan Burley
Account director: Megan Monell
Account planner: Ian Hilton
Client: Nathalie Pomroy
Brand/product: McDonald's brand
Marketing director: Alistair Macrow
Media/brand manager: Richard Hirst

TRAVEL AND LEISURE
Title: Nike 'Write The Future'
Duration period: n/s
Media agency: Mindshare
Media director: Nick Ashley
Account director/media planner: Mark Rose
Creative agencies: Wieden & Kennedy, AKQA
Creative director: Stuart Harkness
Account director: Mark Rose
Account planner: Chungaiz Khan Mumtaz
Client: Nike
Brand/product: Nike Football
Marketing director: Gino Fisanotti
Media/brand manager: Simon Owen

Title: Nike GRiD
Duration period: n/s
Media agency: Mindshare
Media director: Nick Ashley
Account director/media planner: Sarah Sutton
Creative agency: Wieden & Kennedy
Creative director: Stuart Harkness
Account director: Sarah Sutton
Account planners: Chungaiz Khan Mumtaz, Graeme Douglas
Client: Nike
Brand/product: Nike Running
Marketing director: Gino Fisanotti
Media/brand manager: Ben Gallagher

Title: Sunday League TV Stars
Duration period: 14 February 2010-31 May 2010
Media agency: ZenithOptimedia
Media director: Neil Walker
Account director/media planner: Kay Tasker
Creative agency: Sky Sports Creative
Creative director: Neil Walker
Account director: Kay Tasker
Account planner: n/s
Client: Puma
Brand/product: Love = Football
Marketing director: Roger Harrison
Media/brand manager: Ruth Howe

Title: From Passive Spectator To Passionate Fan
Duration period: August 2009-May 2010
Media agency: MCHI
Media directors: Carl Walsh, Tim Allnutt
Account director/media planner: Carl Walsh
Creative agency: Albion
Creative director: Nick Darken
Account director: Matt Roskill
Account planner: Matt Roskill
Client: Betfair
Brand/product: Online Sports Betting
Marketing director: Matt Booth
Media/brand manager: Leo Thompson

Title: Guardian News & Media Partnership With Visit England
Duration period: May 2010-March 2011
Media agency: MediaCom
Media director: Matt McNeil
Account director/media planner: n/s
Creative agency: Guardian Creative
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: Visit England
Brand/product: Enjoy Every Minute
Marketing director: Tim Holt
Media/brand manager: n/s

BEST TOTAL COMMUNICATIONS PROGRAMME
Title: Best In Class: Nudging Teacher Recruitment To Record Levels
Duration period: 1 April 2009-ongoing
Media agency: MEC
Media director: James Craig
Account director/media planner: n/s
Creative agency: DDB
Creative director: n/s
Account director: n/s
Account planner: Dom Boyd
Client: Training & Development Agency for Schools
Brand/product: Teacher Recruitment
Marketing director: Mike Olson
Media/brand manager: Simon Nutt

Title: EDF Energy Green Britain Day
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Kelly Parker
Account director/media planner: Kate Cox
Creative agency: Euro RSCG
Creative director: Gerry Moira
Account director: Kate Cox
Account planner: Cameron Hughes
Client: EDF Energy
Brand/product: Team Green Britain
Marketing director: Martin Stead
Media/brand manager: Steph Douglas

Title: Gordon's Gin
Duration period: August 2009-September 2009
Media agency: Carat
Media director: Anna Hickey
Account directors/media planners: Louise Wright, Jessica Evans, Greg
Matthews
Creative agency: Telegraph Create
Creative directors: Beth Clutton, Caragh McKay
Account directors: Louise Wright, Jessica Evans, Greg Matthews
Account planner: n/s
Client: Alex Smith
Brand/product: Gordon's
Marketing director: Georgina Meddows-Smith
Media/brand manager: Alex Smith

Title: Wispa Gold Launch
Duration period: 8 September 2009-15 October 2009
Media agency: PHD Media
Media director: Ellie Roberts
Account director/media planner: Hannah Ando
Creative agency: Fallon
Creative director: Richard Flintham
Account director: Humphrey Taylor
Account planner: Tom Goodwin
Client Cadbury
Brand/product: Wispa Gold
Marketing director: Phil Rumbol
Media/brand manager: Ross Farquhar

BEST USE OF RESEARCH
Title: RadioGauge
Duration period: January 2008-ongoing
Media agency: n/s
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: n/s
Brand/product: n/s
Marketing director: n/s
Media/brand manager: n/s

Title: Tapping Into The Powerhouse Of Digital Ethnic Communities
Duration period: Ongoing
Media agency: Omnicom Media Group
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: Jo Rigby
Client: n/a
Brand/product: n/a
Marketing director: Sam Phillips
Media/brand manager: n/a

Title: The BBC Media Rocket Simulator
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Denise Turner
Account director/media planner: Denise Turner
Creative agency: n/s
Creative director: n/s
Account director: Denise Turner
Account planner: n/s
Client: BBC
Brand/product: Broadcasting
Marketing director: Margo Swadley
Media/brand manager: n/s

Title: spaceID
Duration period: May 2009-ongoing
Media agency: Starcom MediaVest Group
Media director: n/s
Account director/media planner: n/s
Creative agency: n/s
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: n/s
Brand/product: n/s
Marketing director: n/s
Media/brand manager: n/s

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus