The Institute of Practitioners in Advertising is dropping its media
awards this year as it prepares to overhaul its approach to rewarding
The aim of the overhaul is to raise awareness of the awards and, in
particular, the profile of media within the communications process.
The IPA’s media policy group has appointed David Connolly, the joint
media director of Leo Burnett and a Media Policy Group member, to steer
its awards rethink. Connolly is leading a working party to review the
format of the awards and is taking soundings from the industry.
The IPA Media Awards were established in 1992 as an annual recognition
of the media function and to encourage innovative thinking and
excellence in media planning and practice. The idea was to broaden the
skills of media specialists in an industry dominated by creative
competitions and required entrants to produce original work.
The new-look awards are still likely to be based around effectiveness
case studies, but in an updated format.