I’m not usually one to go for things that are aimed at women
(recipe magazines and lingerie parties). I’m more of your sad, wannabe
bloke (gadget mags, banter, fags and drinking).
It is, therefore, safe to say that BeMe.com’s positioning leaves my
fancy decidedly untickled. But I’m nothing if not intrepid, so I took a
The front page looks lovely in its understated elegance, but not seeing
all the channel titles at once is a bit like having a TV remote control
without any numbers.
But I am missing the point. The channels are colour-coded for mood. Blue
is for news (delivered by ’the Broad’ - I feel more at home now); yellow
is careers and consumer rights; pink is the touchy-feely emotional
stuff; brown (sorry, the ’coffee lounge’) is style and culture; channel
5’s ’tangy orange playroom’ is gossip and, finally, the nondescript grey
channel is the ’my BeMe’ bit (are they trying to tell me something?).
Nonetheless, the chance to personalise what is starting to look like a
great site beats my sniffy inclination to take my non-grey personality
Within the grey zone is all sorts of intelligent content - an open
letter to Tony Blair, wise words from a female Cherokee poet and life
advice from an international humanitarian. I hear a creaking noise as my
’Wimmin Together’ disbelief is being suspended.
To have tried the chat room just two days after the site’s launch was
perhaps unfair (I was the only person there, sadly), but the theming was
cute. You can chat in the kitchen, dining room and, alarmingly, the
bedroom - with an invite to ’jump into bed’ with a complete
The rest of the zones are just as brilliant. The comprehensive and
surprisingly intelligent content has the minutes ticking away.
I don’t know why I was expecting not to like BeMe - perhaps it is
because I have been patronised by so many sites in the past. For the
first time in my career, I am going to have to write a boringly
appreciative review rather than cart out my normal razor-sharp wit.
There! A reason not to like the site at last.
Eleanor Trickett is in danger of becoming a girly net-head
Publisher IPC Electric
Target page impressions 6.5 million in the first month
Average banner cost pounds 30-pounds 40 per 1,000 page impressions
Target audience Women aged 17 to 70 years old
Advertisers Habitat, Kellogg’s, Mars, Mitsubishi