MEDIA BRIEF: HBOS launches ad campaign across poster sites

Halifax Bank of Scotland (HBOS) is launching an ad campaign across three 'megaposter' sites in London, Leeds and Birmingham. Megaposter UK is managing the campaign, which highlights HBOS' high rate of interest on its savings accounts. The posters will appear throughout this month and carry the claim that the bank's 6.05% AER is a 'breakthrough in the savings market'. The campaign was booked by poster specialist Posterscope and media was through Vizeum.

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