MEDIA BRIEF: Panasonic signs deal with RoadAds

Panasonic has signed a two-year deal with RoadAds, the truckside advertising specialist. As part of the agreement, RoadAds will provide livery for Panasonic's new fleet of 70 lorries and will sell third-party advertising on the backs and sides. This additional ad revenue will help Pansonic offset rising logistics costs.


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