Radio highly active
Commercial radio was the fastest growing advertising medium in the first
quarter of 1996. Its share of display advertising grew by 12.5% to 4.5%,
according to the Radio Advertising Bureau’s quarterly survey.
Coca-Cola has the highest awareness of the British Olympic Team’s
sponsors. Coke had 31% awareness in CIA MediaLab’s Sensor survey, while
Kodak had 10% and Adidas 9%.
Disney on the air
The Disney Channel is to run an editorially-led promotion on Virgin
Radio to promote the launch of its Home Improvement programme. The
promotion was devised by Unique Broadcasting and will air during the
week starting August 5.
NBC sales boom
Pan-European broadcaster NBC has doubled its advertising sales revenue
since 1995. The number of brand advertisers on air increased by 50% in
the first half of 1996.
Hello! card trick
Hello! magazine is launching its own Visa credit card through NWS Bank.
It will be called The Exclusive Card and will be tailored to Hello!
readers. A gift scheme will offer branded products from some of the
magazine’s advertisers, including Estee Lauder and Lanc™me.
WP up for auction
Three bidders have lined up to buy Pearson’s Westminster Press division.
They are the Mirror-Independent partnership, regional newspaper company
Newsquest and venture capital group Cinven.
Classic FM is developing a new series of Masterclass programmes in a
joint venture with the School Curriculum and Assessment Authority to
give support to teachers and music students.