Media: Briefs

Communications group WPP and professional services firm PricewaterhouseCoopers are launching a joint venture, Media Discovery. It has been set up to assist companies with better accountability and transparency from their advertising and media investments.

Communications group WPP and professional services firm

PricewaterhouseCoopers are launching a joint venture, Media Discovery.

It has been set up to assist companies with better accountability and

transparency from their advertising and media investments.



Opel in Germany has moved its media and planning account from Lowe Koch

Media Frankfurt into Universal Media Frankfurt. Speculation last month

that Vauxhall’s UK media and planning business would similarly go to

Universal McCann in London was proved wrong when the company decided to

keep its media and planning at Lowe Group’s media arm, Western

International Media.



Channel 5 has promoted its current head of planning, Ashley Hill, to the

new post of controller of programme planning. Hill joined Channel 5 in

November 1997 from Channel 4, where he was head of programme

planning.



Nearly two-thirds of UK adults believe Manchester United should not be

taken over by BSkyB. Consumer research conducted for CIA Sensor, the

research division of CIA Medianetwork, shows that more people in the

North of England are opposed to the move than in the South. A final

decision on the planned deal will be announced around April 13.



The Cosmopolitan Show is using direct response television for the first

time to target 1.3 million women in the London region. The campaign also

includes radio, newspapers, magazines and posters. The sponsor,

Vauxhall, is also running special promotions through Vauxhall

dealerships.



Future Publishing has further bolstered its European presence with the

acquisition of Italian publisher Il Mio Castello for an undisclosed sum.

The Milan-based publisher, which currently publishes 15 magazines in the

computing and video-game sector, has achieved a 300% increase in both

turnover and copy sales in just two years.



Miller Freeman has sold its industrial and manufacturing portfolio,

which includes The Engineer, to Centaur Communications for pounds 10m.

The sale includes six magazines, four exhibitions and associated

products and web sites. Around 80 staff are to move to a new division at

Centaur, headed up by managing director Neil Wood.



Talk Radio is sponsoring St John Ambulance, the first aid organisation.

The deal means that, from last Friday, St John Ambulance volunteers will

wear Talk Radio-branded jackets at FA Premier League matches across the

country, until the end of the football season. The volunteers will also

use jointly branded first aid stretchers. Talk Radio is donating a

package of free advertising airtime to the charity as part of the

deal.



The Independent Television Commission has decided not to uphold a

complaint by Zee TV about alleged anti-competitive clauses in the

agreement between Front Row, the pay-per-view service for some cable

operators, and Columbia Tri-Star. Zee TV complained about being replaced

by the Sony Entertainment Channel as part of the agreement between

General Cable and Telewest (part of Front Row).



Emap’s weekly entertainment title, Heat, is expanding its team and

taking on more full-time staff to cope with the anticipated departures

of David Hepworth, Mark Ellen and Barry McIlheney. Ellen returns to his

role as editor-in-chief of Emap Metro; Hepworth returns to editorial

director of Emap consumer magazines and McIlheney moves to Paris to

oversee international expansion in France.



Colin Morrison, former head of Emap Business Communications and chief

executive of Australian Consolidated Press, has been appointed managing

director of international operations at the European media group, Axel

Springer.



A small publishing company called Tomorrow’s Business is launching a new

lifestyle title targeted at people working in an office environment.

Unlimited costs pounds 1.95 and has an initial print run of 60,000. Its

early advertisers include Boots, Interflora and Principles.



Prima, the monthly magazine for women, is to sponsor the Knitting and

Needlecraft Show. The event will be renamed the Prima Knit, Stitch and

Creative Crafts Show and will run from September 30 to October 3 at the

NEC in Birmingham.