Media Business loses Revlon’s UK account to Young & Rubicam

The Media Business has lost its fight to retain the UK media planning and buying account for Revlon.

The Media Business has lost its fight to retain the UK media

planning and buying account for Revlon.

Revlon centralised its worldwide media planning and buying into Young &

Rubicam last week, but it was unclear whether TMB would retain the

account in the UK. TMB’s managing director, Steve Allan, made strenuous

denials of any loss.

However, on Tuesday TMB confirmed that late last week it heard it would

no longer be working on the UK account.

TMB survived the appointment of CIA Medianetwork to handle the Revlon

business on a pan-European basis in February this year. CIA’s fledgling

relationship with the client was ended by the global appointment of Y&R

last week, but TMB remained confident its hold on the UK account would

be unaffected.

Mediapolis will be responsible for the buying on the UK account, where

the budget has been increased to about pounds 6.5 million, in line with

Revlon’s plans to double its overall media spend on a global basis from

pounds 16 million to pounds 30 million. Y&R will be responsible for

media planning in the UK.

James Whitmore, media director at Y&R, said: ’The decision to centralise

into Y&R is part of Revlon’s aim to be more co-ordinated on a

pan-European regional basis, and part of that decision involves

increasing its spend in Europe, concentrating on key markets, including

the UK, France and Spain.’

Whitmore said Revlon had indicated it wanted to move the account over to

Y&R ’as quickly as possible’.

The Media Business had held the Revlon account since 1994, winning it

from Y&R after Revlon decided to operate on a country by country, rather

than global basis.

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