The Media Business has lost its fight to retain the UK media
planning and buying account for Revlon.
Revlon centralised its worldwide media planning and buying into Young &
Rubicam last week, but it was unclear whether TMB would retain the
account in the UK. TMB’s managing director, Steve Allan, made strenuous
denials of any loss.
However, on Tuesday TMB confirmed that late last week it heard it would
no longer be working on the UK account.
TMB survived the appointment of CIA Medianetwork to handle the Revlon
business on a pan-European basis in February this year. CIA’s fledgling
relationship with the client was ended by the global appointment of Y&R
last week, but TMB remained confident its hold on the UK account would
Mediapolis will be responsible for the buying on the UK account, where
the budget has been increased to about pounds 6.5 million, in line with
Revlon’s plans to double its overall media spend on a global basis from
pounds 16 million to pounds 30 million. Y&R will be responsible for
media planning in the UK.
James Whitmore, media director at Y&R, said: ’The decision to centralise
into Y&R is part of Revlon’s aim to be more co-ordinated on a
pan-European regional basis, and part of that decision involves
increasing its spend in Europe, concentrating on key markets, including
the UK, France and Spain.’
Whitmore said Revlon had indicated it wanted to move the account over to
Y&R ’as quickly as possible’.
The Media Business had held the Revlon account since 1994, winning it
from Y&R after Revlon decided to operate on a country by country, rather
than global basis.