Another glossy magazine in our overflowing in-trays. At least this
comes from the high-maintenance stable of Conde Nast, so slick
production and celebrity fawning are promised. While it might have been
possible to find a magazine publisher somewhere in the vertical Fleet
Street of Canary Wharf, Conde Nast’s credentials in this world are
Indeed, in terms of production and quality, Canary does not
However, I wonder if it adds any extra value to our burgeoning
repertoire of required reading. Given the local abundance of high net
worth individuals (and more importantly the wannabees) in Docklands, its
main role must be as a well-targeted direct mailshot. Although many of
those whom I asked had not seen this latest kid on the block.
We already have The Wharf, a weekly tabloid newspaper that aims to
chronicle the activities affecting our financial and media-savvy
community. Canary is, predictably, its other, designer-clad half. The
format echoes every other lifestyle magazine in town, a cross between
the Evening Standard’s ES magazine and our own Telegraph Magazine, but
with a Vogue-style heavyweight cover .
Of course, I feel slighted at being ignored in the inaugural ’who’s who
in Canary Wharf’ column, but then so was my boss. The article on James
Murdoch was worth reading but I would have liked more insight into one
of our more illustrious neighbours.
So, Canary serves as an upmarket advertising vehicle for the retail
vultures that prey on our earnings. But beyond that, unless future
editions become more focused on our surroundings, I do not see much
value in Canary.
I assume it is funded by Canary Wharf management and retail advertisers
and so there is not much incentive to be investigative, funny or even
We are left with a sweet but fleeting taste of glossy PR and a useful
directory for our fast-evolving village. The very existence of such a
magazine underlines the money-making machine that Docklands now
Conde Nast Publications with Canary Wharf Group
Full-page colour ad rate
Vision Express, Ralph Lauren, HMV, Mont Blanc Press