The Daily Mail has a huge circulation. It knows its market but presents itself in such a spittle-flecked way that I believe there are some readers who would be more sympathetic to our brand of Conservatism." - Martin Newland, the editor of The Daily Telegraph, risks overestimating the intelligence of Daily Mail readers
"I am sure that there are losing agencies that feel very sad not to have won the business." - Alan Rutherford, Unilever's global media director, breaks his silence on its European media pitch to offer the biggest understatement of the year.