Media: Chatter

"This is not a branding exercise. I never in my life thought about Prada as a brand." - Miuccia Prada, the creative head of Prada, seems to think the words "brand" and "advertising" beneath her, after hiring Ridley Scott to shoot a "movie" for the fashion house

"It was probably the most exciting moment of my life ... I was very smartly business-suited and I had to ask if I could walk down the Street." - Glamour's publisher, Simon Kippin, describes the moment when he met Jack and Vera on the set of Coronation Street. Cue plenty of piss-taking at Vogue House

"The TV schedule is not at the centre of most clients' universe ... the reality is that it forms a tiny part of our budget and therefore our days." - Jim Hytner, the former ITV marketing director and now at Barclays, issues a warning to his former employer and its rivals.