"The idea that The Guardian - great paper, love the relaunch but you don't sell anything like the Mirror - should lecture us seems hilarious to me." - The former Daily Mirror editor Piers Morgan has a swipe at the attitude of "quality" newspapers towards the red-tops
"I'm the nasty, horrible face of ITV that will go and beat all of our customers up and hold a gun to their heads and make them spend money." - Gary Digby, the managing director of ITV Sales, sends up his rottweiler image before pledging that ITV has changed.
