Media: Chatter

"Personal video recorders don't skip ads and there's no point recording live events such as Arsenal versus Real Madrid." - Simon Shaps, ITV's director of television, argues that "event television" will help to fight the threat posed by PVRs

"There is huge latent demand out there for well-promoted original content on platforms other than television. It means that broadcasters are on a steep learning curve now." - Rob Henwood, the business director at Channel 4, predicts a bright future for online TV, after the broadcaster's The IT Crowd generated 371,000 downloads

"Women love women's magazines. When they want a feature about the death of architecture in London, they'll turn on a BBC3 documentary." - Jo Elvin, the editor of Glamour, says that women's magazines were too apologetic before its launch five years ago.

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