"Can newspapers and TV be as profitable? My suspicion is they can't be. When Rupert Murdoch buys MySpace, how do you generate revenues? Will it disenchant the user base? We are all superficial now, surfing all these media." - WPP's Sir Martin Sorrell on the growth of new media.
"Billboard and wall advertising is intrusive and we've become passive recipients of it. I wanted to turn the public into active participants." - Ji Lee, the former Saatchi & Saatchi art director, on why his campaign of placing blank speech bubbles on poster sites is justified "The two masterclasses of modern storytelling are marketing and advertising. The one creates difference where none exists, the other, desire." - Michael Bywater, the author and broadcaster, on why advertising is the most powerful creative force of the modern age