Media: Chatter

"This is our chance to salvage the future of our industry. We must not let it slip through our fingers. Let us make switchover our pied piper." - Jane Lighting, five's chief executive, on her hopes for digital switchover

"We feel calm and confident at this point. The community is aware of switchover and know what they need to do." - Ford Ennals, the chief executive of Digital UK, following reports that 20 per cent of residents in the Cumbrian town of Whitehaven have yet to convert to digital, despite the analogue signal being switched off this week

"Taking into account the audience of all three of our platforms, The Sun is going from strength to strength. We are seeing continual growth." - Mike Anderson, the managing director of News Group Newspapers, puts a brave face on The Sun's September print circulation falling year on year, despite its coverprice drop to 20p in the South-East.

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