"People are going to realise paying £2 for a coffee doesn't seem such a good idea after all. Paying £8 to £10 for a burger also seems less justifiable." - The McDonald's UK president, Steve Easterbrook, predicts tough times ahead for more expensive rivals as McDonald's "saver menu" ad campaign proves a success
"I used to love the industry. But all those ads about listening banks, the credit card as your flexible friend? Let the admen hang their heads even lower than the bankers." - Fay Weldon, the novelist and former ad creative, hits out at the industry's lack of responsibility.