Media: Chatter

"At the moment, we probably will not be commissioning any more costume dramas as it is a luxury we can't afford, which is sad." - Laura Mackie, ITV's director of drama, announces one welcome effect of the recession

"There's media deflation. The money you put in goes further, so we've increased our share of voice. We increased our marketing pressure as others have stepped back." - Dave Lewis, the Unilever UK chairman, on backing Unilever products through the downturn

"I don't accept you have to lose money online. Publishers are looking at what they give away free and if people want to access it, they'll have to pay, just as in print." - Gavin O'Reilly, who last week replaced his father, Tony, as chief executive of Independent News & Media, on the opportunities ahead.