Media: Chatter

"When you think of the standing ESPN has in America, that's our goal here in the UK." - Russell Wolff, the executive vice-president of ESPN International, on its plans after showing its first Premier League game

"Murdoch is not going to be able to make commodity content pay ... overall, I think it is more likely ad-funded or subscription models will work." - Ashley Highfield, the UK online managing director at Microsoft, is sceptical about newspaper attempts to introduce 'micro-payments' for content

"We expect the downturn to last into 2010. Our main advertisers are not yet ready for a return to their previous levels of spend. But it will happen." - Nicholas Coleridge, the managing director of Conde Nast, is optimistic about the future for magazines.

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