"Murdoch is not going to be able to make commodity content pay ... overall, I think it is more likely ad-funded or subscription models will work." - Ashley Highfield, the UK online managing director at Microsoft, is sceptical about newspaper attempts to introduce 'micro-payments' for content
"We expect the downturn to last into 2010. Our main advertisers are not yet ready for a return to their previous levels of spend. But it will happen." - Nicholas Coleridge, the managing director of Conde Nast, is optimistic about the future for magazines.