Media: Chatter

"It will be an L-shape, and an italicised L." - The WPP chief, Sir Martin Sorrell, revises his view of the recession to include italics

"Funded by a hypothecated tax, the BBC feels empowered to offer something for everyone, even in areas well served by the market. The scope of its ambitions is chilling." - News Corporation's James Murdoch lays into the BBC at the Edinburgh TV Festival

"I'm going to be bitchy, it could be about one-tenth of The Guardian's loss this year and, as for breaking even, our projection is based on no ad recovery through 2009 and into 2010." - Gavin O'Reilly, the chief executive of Independent News & Media, predicts that The Independent will break even by 2011