MEDIA CHOICE: Adam Roland, the promotions and sponsorship controller at Impact Sales, picks Hyundai's innovative use of MSN

"Hyundai's web campaign caught my attention for its carefully targeted media plan and the first use by a car brand of the Ad4Ever format that allows you to click-through ads to get more information about specific models.

"While perusing the MSN car site (one of many appropriate sites selected by Hyundai) I was met with a demonstration of the breadth of the Hyundai range that appeared to float over the site proper. A much more sophisticated use of online advertising than a banner ad offering click through to Hyundai's homepage. Hyundai is not normally a brand I would consider (I was looking for details on a K-plate Nissan Micra) but I secretly admit to asking for both a test drive and brochure of its Ferrari-esque Coupe."

Client: Hyundai Car UK
Medium: A4D4Ever on MSN UK
Media planning and buying: Anna Townsend at PHDiQ
Creative: Incline
Brief: Demonstrate the broad range of Hyundai cars


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