"'Mini adventures' is a fantastic campaign for a fantastic car, or
at least I think it's a fantastic car because of the fantastic campaign.
Job done. Then I saw the new outdoor supersites with the car stuck to
the site, driving Superman-like up the building. This is a perfect
example of the medium - it's arresting, memorable, on brand and witty.
The copy is sharp and to the point and works brilliantly within the
wider 'Mini adventures' campaign."
Media buying: Team at Posterscope
Media buying: Sarah-Jane Bridgeman at Carat
Brief: Create a feeling of excitement and fun to support the new Mini