MEDIA CHOICE: Andy Annett, a managing partner at Liquid Communications, chooses the poster campaign for the new Mini

"'Mini adventures' is a fantastic campaign for a fantastic car, or

at least I think it's a fantastic car because of the fantastic campaign.

Job done. Then I saw the new outdoor supersites with the car stuck to

the site, driving Superman-like up the building. This is a perfect

example of the medium - it's arresting, memorable, on brand and witty.

The copy is sharp and to the point and works brilliantly within the

wider 'Mini adventures' campaign."



Client: BMW

Medium: Poster

Media buying: Team at Posterscope

Media buying: Sarah-Jane Bridgeman at Carat

Creative: WCRS

Brief: Create a feeling of excitement and fun to support the new Mini



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