'While I was leafing through The Sun during a rare deadline respite last Wednesday, I could not help noticing talkSPORT's ad that drew attention to its coverage of the Pakistan versus England second Test that took place later that day. The ad was aptly slotted below David Gower's 'exclusive' coverage on the Test series.
'It's a fine example of well thought-out media placement, combined with a simple, humorous creative execution which includes among its illustrations of three essential cricket delivery techniques, the turning on of the radio. Top marks all round. England's cricketing performance almost matches up to it.'
Medium: Print and cars
Media planning: Nick Jefferies, Carat
Media buying: Matt McNeil, Carat
Creative: Euro RSCG Wnek Gosper
Brief: Reach talkSPORT's homeland of mass audiences for test cricket.