MEDIA CHOICE: Anna Griffiths, Campaign's media editor, chooses Triumph's outdoor campaign

'Last weekend I brought my car to a sudden halt at the Wandsworth

Bridge roundabout as I took in an eyeful from Triumph bras. In stark

contrast to the concrete environment around it, a portrait poster

sporting curvy edges has been stuck onto a 96-sheet site in a

continuation of Triumph's 'curvy' theme.

The theme continues in Triumph's magazine print campaign as well as with

curvy postcards in bars and clubs. The media treatment backs up the

creative in 'getting noticed' - although I do worry about it being

overly distracting for all those red-blooded male drivers out


Client: Triumph

Medium: 48- and 96-sheet poster sites

Media planning and buying: Tara Marus and Nick Lyon, BJK&E Media

Creative: Delaney Lund Warren Knox

Brief: Reinforce the new Triumph Super Curves brand bycreating curved


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