MEDIA CHOICE: Anna Griffiths, Campaign's media editor, picks Dr Martens' giant feet in Covent Garden Underground station

'Crawling back from a frenetic shopping spree in Covent Garden, I

wound my way through the tube's cavernous corridors wondering if my

throbbing feet would be able to carry me home.



I had wistfully looked at all the free taxis but my battered wallet

demanded respite.



'So when I was faced with lots of comical-looking giant feet propping up

the tube's arches for a Dr Martens campaign, I was receptive to the

notion of tired feet and kind-fitting shoes. The creative combined with

the brand message across the station ensured maximum impact.'



Client Dr Martens



Medium Covent Garden tube station



Media planner/buyer Fleur Holcroft at Starcom Motive with TDI Impact



Creative Mustoe Merriman Herring Levy



Brief Launch the collection of new 'Open AirWair' summer shoes.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus