MEDIA CHOICE: Anna Griffiths, Campaign's media editor, picks Dr Martens' giant feet in Covent Garden Underground station

'Crawling back from a frenetic shopping spree in Covent Garden, I

wound my way through the tube's cavernous corridors wondering if my

throbbing feet would be able to carry me home.

I had wistfully looked at all the free taxis but my battered wallet

demanded respite.

'So when I was faced with lots of comical-looking giant feet propping up

the tube's arches for a Dr Martens campaign, I was receptive to the

notion of tired feet and kind-fitting shoes. The creative combined with

the brand message across the station ensured maximum impact.'

Client Dr Martens

Medium Covent Garden tube station

Media planner/buyer Fleur Holcroft at Starcom Motive with TDI Impact

Creative Mustoe Merriman Herring Levy

Brief Launch the collection of new 'Open AirWair' summer shoes.

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