Simon Mathews, the managing director of Optimedia, chooses the Baby
Bel campaign which is running on bus hub caps on a high street near you
’This is the latest in a long line of highly visible and arresting
innovations in the world of outdoor media and another TDI brainwave.
The novel use of media is brilliant, particularly when it’s so clearly
based on the creative proposition.’ Media planner/buyers: Jill
Blenkinsop, Young and Rubicam/Tom Ransome, Concord.