MEDIA CHOICE: Camilla Palmer, the editor of CampaignLive, chooses CDP's tactical newspaper ad last Thursday for the online jobs site totaljobs.com

'Oh dear. Poor old Mandy. CDP's grey matter did good when buyer Pip Hainsworth spotted an opportunity in the downfall of the Northern Ireland secretary, Peter Mandelson. You've almost got to feel sorry for him. The picture - so different from the over-styled shots of him 'at home' in the celeb mags - is enormous, but the copy is remarkably restrained, with: 'Had enough of high-powered jobs? Then steer clear of us'.'

'Oh dear. Poor old Mandy. CDP's grey matter did good when buyer Pip Hainsworth spotted an opportunity in the downfall of the Northern Ireland secretary, Peter Mandelson. You've almost got to feel sorry for him. The picture - so different from the over-styled shots of him 'at home' in the celeb mags - is enormous, but the copy is remarkably restrained, with: 'Had enough of high-powered jobs? Then steer clear of us'.'



Client: totaljobs.com

Medium: Newspapers

Media planning and buying: Pip Hainsworth, CDP Media

Creative: John Parker and Chris Torbay, CDP

Brief: Capitalise on a major news event to highlight totaljobs's services.



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