'Oh dear. Poor old Mandy. CDP's grey matter did good when buyer Pip Hainsworth spotted an opportunity in the downfall of the Northern Ireland secretary, Peter Mandelson. You've almost got to feel sorry for him. The picture - so different from the over-styled shots of him 'at home' in the celeb mags - is enormous, but the copy is remarkably restrained, with: 'Had enough of high-powered jobs? Then steer clear of us'.'
Media planning and buying: Pip Hainsworth, CDP Media
Creative: John Parker and Chris Torbay, CDP
Brief: Capitalise on a major news event to highlight totaljobs's services.