'Agent Provocateur has cunningly linked up with the men's magazine Maxim to produce a diverting 24-page pull-out, Les Lingerie Dangereuses, in this month's edition.
'Done in the style of a glossy magazine spread, scantily clad models pose in the lingerie brand's latest creations. It had the men in the Campaign office affecting nonchalance while flicking, at a curiously slow pace, through the pages. The women in the office, meanwhile, looked at it conspiratorially to see what would suit whom.
'A simple proposition but very effective and it beats the usual cheesy catalogues.'
Client Agent Provocateur
Medium Pull-out in Maxim magazine
Idea origination Put together by Maxim's editor, Tom Loxley, its senior editor, Tom Sutherland, and its art director, Damian Wilkinson, together with Agent Provocateur
Brief Convey the wit and quality of Agent Provocateur's product with a Maxim spin.