MEDIA CHOICE: Carol Fisher, the former chief executive of COI Communications, picks Selfridges' station domination at Bond Street tube

"So there I was, coming off the Tube at Bond Street when wham! I was catapulted into an amazing world. Close-up after close-up of stunning and extraordinary images of individual facial hairs, crimson lips, imprints of crosses on skin, body piercing. The whole corridor was full of beautiful, compelling and incredibly different shots.

They continued to monopolise attention, body part following body part, on the escalator.

"I came out of the station and there was Selfridges just down the road. I just had to go and see for myself. As for what I bought, dear reader, I leave that to your undoubtedly fertile imagination. Congratulations to all on a truly outstanding and highly creative integrated campaign."

Client: Selfridges

Medium: Viacom Outdoor poster sites at Bond Street station

Media planning: Simon Carr at Starcom Motive

Media buying: Vicky Wharam at Starcom Motive

Creative: Mother

Brief: Take the Selfridges' Bodycraze experience out of the store and

give people an idea of what was going on in-store